How Smartphones Affect Your Business

A new report from eMarketer is predicting that the majority of mobile users will have a smartphone by 2013. In addition, eMarketer predicts that smartphone usage will increase to 192.4 million by 2016, when 58.5% of the total US population will have a smartphone. How will this affect your business? Tara Banda from the ReachLocal blog offers up 5 points to consider:

1) At of the end of 2011, 101 million people in the U.S. were using smartphones.
Why this matters: This is a 60% increase in mobile usage from the end of 2010, which also showed a 60% increase from 2009, demonstrating rapid growth. Incorporating mobile into your marketing can help your small business stay connected to your potential consumers.

2) 61% of smartphone users search for local information.
Why this matters: People are searching for your business type or service when they are on the go. That’s why having a mobile Web presence is so critical for any local business. Having a mobile-optimized site can help you connect with mobile consumers. Claiming your business location on large search engines, local search directories, and social media can help potential consumers find you. And, including mobile in your search advertising can boost your visibility in the search results, generating new leads.

3) 22% of small business owners and decision makers plan to increase their mobile marketing efforts in 2012.
Why this matters: This statistic could also read, “Your competitors are dedicating resources to mobile marketing.” In order to stay competitive, you should too.

4) Between January 2011 and January 2012, mobile access to the Internet doubled.
Why this matters: As mobile Internet usage continues to grow, the importance of mobile marketing will only continue to grow with it. More consumers will look for your business on their mobile devices in addition to their desktops. More opportunities to connect with mobile customers will arise. That’s why right now, you should be investing in your mobile Web presence and in a mobile marketing plan.

5) Of all the mobile searches for local businesses, 52% of search clicks resulted in calls.
Why this matters: It’s one thing to say that more people are using mobile to search for local businesses. However, knowing that these searches generate leads and conversions even further demonstrates the value of investing in mobile marketing.

The full article can be viewed here.

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The importance of budgeting

It doesn’t matter if you’re a big or a small company. An individual who is well off or someone living paycheck to paycheck. Budgeting is a very important process you should go through to know where your money is coming from… and, more importantly, where it’s going.

It doesn’t take a sophisticated software program or even an electronic spreadsheet to do it right… although both of those things can help. All you need is a piece of paper, a pencil, and a calculator.

If you’d like help in setting up a business or family budget, please feel free to contact me at any time.

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Health Insurance Rebates

After a long run of continually rising premiums, there may finally there may be some good news for small businesses and individuals who purchase their own health insurance. According to a new report from the Kaiser Family Foundation, businesses and individuals can expect to receive $1.3 billion in rebates this year.  The reason behind the rebates? The Affordable Care Act is now holding insurance companies accountable for how their customer’s premiums can be spent. According to the act, insurance companies are required to spend at least 80% of premium expenses on patient care and quality improvement. Insurance companies are therefore limited to spending 20% of those premiums on administrative costs, sales commissions and profits. If insurance providers exceed that limit, they are required to issue rebates for the difference. The Kaiser Family Foundation study reported that eight insurance companies in Michigan will likely be forced to issue rebates, but the researchers did not name specific companies.

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Start Getting Your 2013 Tax Return in Shape

“Procrastination is like a credit card: it’s a lot of fun until you get the bill.”
~ Christopher Parker

We may have barely made it past the 2011 filing deadline, but taxpayers should already be doing a few quick checks to make sure their current year financial information is in order. A little bit of planning and organization now can help prevent headaches, not to mention saving valuable time and money in 2013. Here are a few tips from the IRS on things taxpayers can do to be proactive:

  1. Adjust your withholding Why wait another year for a big refund? Now is a good time to review your withholding and make adjustments for next year, especially if you’d prefer more money in each paycheck this year. If you owed at tax time, perhaps you’d like next year’s tax payment to be smaller. Use IRS’s Withholding Calculator at www.irs.gov or Publication 919, How Do I Adjust My Tax Withholding?
  2. Store your return in a safe place Put your 2011 tax return and supporting documents somewhere secure so you’ll know exactly where to find them if you receive an IRS notice and need to refer to your return. If it is easy to find, you can also use it as a helpful guide for next year’s return.
  3. Organize your recordkeeping Establish a central location where everyone in your household can put tax-related records all year long. Anything from a shoebox to a file cabinet works. Just be consistent to avoid a scramble for misplaced mileage logs or charity receipts come tax time.
  4. Review your paycheck Make sure your employer is properly withholding and reporting retirement account contributions, health insurance payments, charitable payroll deductions and other items. These payroll adjustments can make a big difference on your bottom line. Fixing an error in your paycheck now gets you back on track before it becomes a huge hassle.
  5. Shop for a tax professional early If you use a tax professional to help you strategize, plan and make financial decisions throughout the year, then search now. You’ll have more time when you’re not up against a deadline or anxious for your refund. Choose a tax professional wisely. You are ultimately responsible for the accuracy of your own return regardless of who prepares it. Find tips for choosing a preparer at www.irs.gov.
  6. Prepare to itemize deductions If your expenses typically fall just below the amount to make itemizing advantageous, a bit of planning to bundle deductions into 2012 may pay off. An early or extra mortgage payment, pre-deadline property tax payments, planned donations or strategically paid medical bills could equal some tax savings. See the Schedule A instructions for expenses you can deduct if you’re itemizing and then prepare an approach that works best for you.
  7. Strategize tuition payments The American Opportunity Tax Credit, which offsets higher education expenses, is set to expire after 2012. It may be beneficial to pay 2013 tuition in 2012 to take full advantage of this tax credit, up to $2,500, before it expires. For more information, see IRS Publication 970, Tax Benefits for Education.
  8. Keep up with changes Find out about tax law changes, helpful tips and IRS announcements all year by subscribing to IRS Tax Tips through www.irs.gov or IRS2Go, the mobile app from the IRS. The IRS issues tips regularly during summer and tax season. Special Edition tips are sent periodically with other timely updates.

Tips listed are from the IRS Special Edition Tax Tip 2012-07, April 30, 2012.

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Tax due date reminder: Federal form 941 and FUTA deposit (if greater than $500) are both due 4/30/12

IRS tax filing due date calendar.

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Get your 2012 tax refund now.

A big tax refund sure feels good… almost like you’ve won the lottery. But this doesn’t always make good financial senses. You could have put that money to work either investments or just a plain vanilla savings account earning interest over the year instead of giving Uncle Sam an interest free loan.

However, paying in isn’t only an inconvenience, it could also be against the law. If you owe more than 10 percent of your total income and other taxes, it can lead to criminal penalties, including a $1,000 fine and, in the most egregious cases, one year in prison.

Ideally, you want your refund or payment due to be no more than 5 percent of your total tax burden. So if your taxes are $10,000 (income taxes, self employment taxes, etc.), you’ll want a refund of no more than $500 or to pay in no more than $500. Here’s how to tweak your taxes now to make the next tax filing season less stressful… and better for your bottom line.

Here’s how to do it if you are an employee (i.e., not self employed). Fix your W-4. You probably haven’t seriously thought about your W-4 (the form that determines how much is taken out of your paycheck each month) since you started your job, but you can change it at any time. The IRS has a handy tool on their website that lets you input your marital status, wages, and other types of income and adjustments that affect your status. After that, it spits out a recommended change to your allowances, which is the number between 0 and 10 that tells payroll how much of your paycheck the government gets. The site even predicts what kind of refund you can expect in 2013.

If you’re self employed, you’ll want to estimate your income at various points throughout the year (e.g., quarterly) and adjust your estimated payments. This calculation is a bit more tricky so you may want to consult a tax adviser for advice.

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Reminder: Happy Emancipation Day… this year’s tax filing due date is 4/17/12.

Taxpayers will have until Tuesday, April 17, to file their 2011 tax returns and pay any tax due because April 15 falls on a Sunday, and Emancipation Day, a holiday observed in the District of Columbia, falls this year on Monday, April 16. According to federal law, District of Columbia holidays impact tax deadlines in the same way that federal holidays do; therefore, all taxpayers will have two extra days to file this year. Taxpayers requesting an extension will have until Oct. 15 to file their 2012 tax returns. Remember that an extension is an extension of time to file and not an extension of time to pay. If you expect you will have a balance due, the IRS expects you to pay this with your extension.

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Tax penalties. When they may apply to you.

I’m frequently asked “what causes tax penalties?” or “why do I owe a tax penalty?”. Here’s an article I found in Forbes that does a great job of explaining tax penalties.

Posted in 1040 Personal Income Taxes, 1065 Partnership Income Taxes, 1120 S Corporation Taxes, IRS, Tax filing due dates | Leave a comment

Converting your home to a rental property

I find that more and more clients are converting their personal residences to rental properties for a variety of reasons. This has a variety of different tax implications some of which, are explained in this article.

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Do you need to know when you’ll get your tax refund? Here’s where you can check.

You can check the status of your Federal Tax Refund here.

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